Wednesday, December 18, 2019

Are You More Than Just A Number ?


In our High Rock survey that we conducted through November, we asked our clients what they thought of our client service. While we are of course thrilled at the 86% that find it above average or better, we realize that we have work to do to improve for those 14% who think it just average. 

Point being is, we want to improve. We want to give our clients the best client experience possible. Our team has very defined skill sets and we want our clients to be able to take advantage of them all. With how many investment advice groups do you get direct access to the portfolio manager (if you want to talk specifics or just get a general sense of their thinking process and research)? If your advisor just puts you in a bunch of mutual funds, there is zero chance you will be talking directly to the portfolio managers of those funds (you might be sent a summary, if you are lucky). You are not getting a whole lot of attention for the 2% MER that you are paying. You are paying them, but they don't want to be bothered by you. So they hide behind their screens hoping that the sellers of their funds (the advisors) will maintain client control.

Life is dynamic, so no matter what your original plan (Wealth Forecast) is, there could easily be something that comes up to force you into a decision for change. Our Certified Financial Planning (CFP) professional, Bianca Tomenson, is on standby 24/7 if you need to generate a "what if" scenario or two to assist you with that decision making process. Oh, and by the way, it is all inclusive in our 1% management fee (plus the 0.15% custodial fee charged by our partner RJCS who manages all the back office activity, and holds your accounts, protected under the Canadian Investor Protection Fund (CIPF)).

If that decision requires an adjustment to your portfolio strategy, then we make it and implement it. There are no additional trading costs to you.

The financial institutions of today are scrambling to cut costs and increase efficiencies and profitability at every corner. The highly impersonal robo-advice world believes that they can do this with technology and maybe they can: be better at profitability. 

Unfortunately, they leave out the human element of personal care.

Our new clients are coming to us because they feel frustrated by just being a number at a financial institution, concerned that they don't have a tailored solution to reach their financial goals and tired of overpaying.

I don't suppose you (or anyone you might know) have similar frustrations or concerns with your wealth planning and investment situation?

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