Different and Better

Paul and I started our High Rock journey together with one very specific goal in mind: we wanted to create a unique wealth and investment management company that would give our clients a better experience than they would get with the larger more traditional investment advice operations.

1) Tailored portfolio management based on your specific end goals.

2) Fiduciary duty, with no conflicts of interest. 

We are not paid in commissions or by mutual fund trailer fees as a function of "gathering" assets (like most advisors). We earn a salary. If High Rock is successful (i.e. we do a good job for our clients) we can receive dividends based on our ownership of the company. 

We own the exact same investments as our clients (although the % allocation might be different, depending on our respective investment strategies).

3) Our fees are completely transparent (and tax deductible in your non-registered accounts).

As is often the case, I was chatting with a new prospective client the other day who, while trusting his former advisor to do the right thing, had uncovered the fact that there had been some serious "gouging" on fees and costs over the past several years. A shame because those costs, compounded over time can add up significantly.

The first High Rock blog that I ever penned way back in April of 2015 was about this very subject: What Are You Paying For Financial Advice?

 4) We manage risk first: all our investments have a certain level of risk and this risk is quantified (based on historical price movements over time, known in statistical circles as a standard deviation). Through this we can determine what risk any client portfolio is carrying and determine its vulnerability to a major downside move (like the one that we experienced last March) and adjust it accordingly, if necessary. We can also determine how our portfolios perform on a return per unit of risk taken measurement:

Over time, our client in the above chart has earned a return per unit of risk taken over the last 7 3/4 years better than any of the associated benchmarks. If you are not our client, has your advisor ever shown you your return per unit of risk taken? This is in fact different. And better!

As you all know, but may not necessarily get told, past performance is not a guarantee of future returns. However, at High Rock (as all of our existing clients know and recently experienced) we work darn hard to make sure that we do get the best possible risk-adjusted returns as we can.

5) Our custodian, Raymond James Correspondent Services, holds our client accounts (and the assets in them) and with that gives you all the protections that you would get at any major financial institution: Canadian Investor Protection Fund (CIPF)  

If you are not a client and would like to investigate further, let me know: scott@highrockcapital.ca

Our existing clients have been introducing us to some of their less than happy friends and family who have not had such good experiences with their investments of late.

We started out on this journey to make a difference. I and obviously our clients (who are sending us new introductions) think we have done a fine job of doing so!

Our Covid postponed 5th Anniversary event with special guest speaker and renowned economic and market strategist David Rosenberg will be now held as a Zoom meeting. Let me know if you would like to attend.